Machine Learning (ML) + Artificial Intelligence + Pricing Optimisation.

In the age of digital information and e-commerce, our online activity and buying habits have become a widely used currency, especially in the advertising and marketing industry. Under this scenario, there is no wonder that most online retailers have placed a bet on the use of the latest ML (Machine Learning) and AI (Artificial Intelligence) based software to boost their businesses. Amazon is specifically a company leading this sector and recently opened up their own marketplace allowing companies such as Seller Republic to provide their pricing optimisation AI and ML solutions.

What makes AI a safe bet for retailers?

The latest technological advancements in the field of ML and AI have made it possible for computers to rapidly and accurately analyse huge amounts of data. The use of AI algorithms in data analysis allows users to pinpoint patterns and trends and make valuable predictions such as price optimisation. This task ...

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